Which Brand Archetype Does Your Business Need to Embody?

Your brand isn’t one-dimensional—and this quiz isn’t basic.

Is your brand meant to guide like a Maven, inspire like a Muse, disrupt like a Maverick, or channel truth like a Mystic?

You’ll uncover which of the 8 archetypal energies your brand wants to express to attract aligned clients, communicate your value with ease, and show up in a way that feels magnetically you.

This isn’t about putting you in a box—it’s about unlocking your brand’s most authentic voice.

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First Name *

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When your message lands just right, what’s usually happening behind the scenes? *

You’re teaching something clearly and concisely

You’re creating from emotion or intuition

You’re telling a personal story that resonates

You’re leading from your bold vision

You’re making people laugh or feel seen

You’re challenging the status quo

You’ve mapped out a clear structure or system

You’re channeling a bigger spiritual truth

What content feels most natural for your brand to create? *

Educational or “how-to” posts

Artistic, visually expressive content

Vulnerable storytelling or life lessons

Channeled downloads or rituals

Visionary rants, leadership calls, or bold declarations

Memes, videos, or relatable humor

Hot takes or truth bombs

Step-by-step guides or breakdowns

When your brand feels out of alignment, what’s usually going on? *

You’re trying to sound flashy instead of grounded

You’re forcing content instead of flowing with inspiration

You’re oversharing or diluting your message

You’re vague or too “woo” for your audience to connect

You’re holding back your full presence or fire

You feel like you’re not being taken seriously

You’re watering down your truth to avoid backlash

You’re lost in overthinking or perfectionism

Your audience is most likely to thank you for… *

Helping them understand something clearly

Inspiring their creativity or emotion

Making them feel deeply seen

Giving them spiritual insight or resonance

Showing them how to lead or rise

Making growth feel fun and light

Saying what they were afraid to say

Organizing their chaos into clarity

What lights you up most when you’re sharing your brand? *

Explaining the deeper “why” behind your work

Letting your creativity run wild

Having honest, soul-to-soul conversations

Feeling like your energy is being transmitted

Holding space for bold, empowered shifts

Creating content that entertains and uplifts

Breaking rules and creating new paradigms

Making things make sense—finally

The thing you hear most from clients is… *

“You make things so easy to understand.”

“You inspire me so much.”

“You just get me.”

“Your energy is so powerful.”

“I feel like I can finally lead.”

“You make things feel fun again.”

“You’re not afraid to tell the truth.”

“Your system saved me so much time.”

Which phrase sounds like something your brand might say? *

“Let me break this down for you.”

“Let’s create something beautiful together.”

“Let me tell you a story…”

“This message came through during meditation.”

“Here’s what no one’s saying—but needs to be.”

“Let’s raise the vibe and have some fun.”

“I’m not here to play small—or help you do it.”

“Here’s the strategy that actually works.”

Your brand feels most aligned when… *

You’re teaching or clarifying

You’re creating from emotion or flow

You’re sharing something raw and true

You’re following spiritual guidance

You’re inspiring others to rise

You’re spreading joy and laughter

You’re challenging outdated norms

You’re organizing and simplifying

If your brand had a magical superpower, it would be... *

Downloading instant clarity for others

Sparking creative awakenings

Healing through personal truth

Energetic transmissions that shift consciousness

Leading with unapologetic sovereignty

Infusing joy into personal growth

Disrupting illusions and societal lies

Building beautiful frameworks from chaos

Your brand's higher mission is to... *

Teach and illuminate through clarity

Inspire emotion, beauty, and self-expression

Build intimacy and trust through storytelling

Help people embody their spiritual truth

Empower others to lead boldly

Help people transform with joy and lightness

Wake people up and call them into truth

Bring sustainable structure to soul-led growth